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The value that online directories bring If you’re struggling to grow your business in terms of its reach and traffic through to your website. Alongside paid adverts and social media campaigns, you may want to try listing your business on online directories. The name pretty much explains the functions that these sites play. They will […] The post The Importance of online directories for SEO Juice appeared first on Nigel Campbell .

A logo is essentially the face of your business. Many successful businesses such as McDonald’s and Nike are instantly recognisable purely because of their logos.  So it’s certainly worth investing time into creating your logo. However, creating a logo doesn’t have to be a long-drawn-out process.  There are plenty of tools at your disposal to […] The post Create a logo and brand for your business appeared first on Nigel Campbell .

You really should consider building a website for your small business,  no matter what industry you’re in, it’s essential in the modern-day to have a web presence.  More people than ever before will find the service or product they’re looking for through a search engine such as Google. It’s a common misconception to assume that […] The post Create yourself a website for your small business appeared first on Nigel Campbell .

Why you should be repurposing your online content  You may just think that once you have written a piece of online content and posted it, that’s it. Job done. Well, in part it is. Your blog is up there and can be viewed. But did you know it can also be repurposed? This saves you […] The post Why you should be repurposing your online content appeared first on Nigel Campbell .

Email marketing is one of the longest standing and most effective ways of marketing. With data of potential leads and customers in abundance. It has never been so effective. It’s good having a campaign in mind. And even better having a list of potential leads. But without an email marketing platform, they are essentially redundant.  […] The post The best email marketing platforms to consider appeared first on Nigel Campbell .

How you can start building an email list for free One of the oldest but most effective ways of digital marketing is through emails. Email campaigns have been for years one of the best ways of marketing your product or brand. And despite other channels such as paid adverts and social media coming onto the […] The post The Key To Building An Email List For Free – Utilise Your Digital Assets appeared first on Nigel Campbell .

The importance of appointment scheduling As a business owner or entrepreneur, you may find that your days consist of meeting after meeting. Whether you’re meeting your business partner, a potential client, or even catching up with the team. With so much going on it can sometimes seem easy to forget about meetings you’d already booked. […] The post The Importance Of Appointment Scheduling – Alternatives to Calendly appeared first on Nigel Campbell .

Why your business should have search engine optimisation in place Having a website without SEO normally results in little or no visits to it.  You may as well leave it to gather dust. You want a website that is driving traffic organically through all of the major search engines. No traffic to your website means […] The post The Importance Of SEO And It’s Benefits appeared first on Nigel Campbell .

Why Should You Create An App For Your Business One of the keys to success in business is maximising your exposure. Both the internet and the invention of smartphones have made this more accessible than ever before. You can now reach an almost unlimited audience at the touch of their fingertips by marketing your business. […] The post Create An App For Your Business Today appeared first on Nigel Campbell .

Many small business owners struggle with their social media marketing as they don’t plan their content and they also can find it difficult to remember to post consistently. So how can a tool like buffer benefit your small business? Well if you are a small business owner buffer could be a lifesaver for you as […] The post How to use buffer for social media marketing for your business. appeared first on Nigel Campbell .

Use Calendly to get organised Using Calendly for your business can really make an impact. One of the key skills you need as a business owner or entrepreneur is organisation. Both you and your business needs to be organised, and this applies to every single area of your business. From the supply chain to follow-ups […] The post How To Use Calendly For Your Business appeared first on Nigel Campbell .

  Zoom video conferencing is an amazing app and it is astounding how quickly it has  become so popular. It seemed like yesterday I was telling everybody how brilliant Zoom video conferencing is for holding client meetings. With this current climate it is vitally important that business owners are still able to communicate effectively with […] The post How to use Zoom Video Conferencing appeared first on Nigel Campbell .

Start Engaging With Google The first step in getting your business online is to set yourself up a website. And once that is done, you’re over the first hurdle, well done. However, it’s pointless having a website if nobody is going to visit it. Now, there are different ways to get traffic to your website, […] The post Engaging with Google to improve your search traffic appeared first on Nigel Campbell .

Convert more of your leads into prospects Leads are the life blood of your business and if you don’t have regular leads coming into your business then you can find it a struggle to grow to the levels you deserve. It is important that before you start lead generation you have a good online foundation […] The post Convert more leads into prospects and grow your business appeared first on Nigel Campbell .

As you might remember not so long ago we had internet connections via a telephone line, we happily browsed our favorite websites waiting oftentimes a couple of minutes for images and long paragraphs with funky fonts and colors to load. Back in those days we did not have many options, for most people the idea of buying online seemed like a 70's sci-fi movie. Because of the high costs associated with creating a website in the early ages of the internet, this was a luxury item of larger companies; it almost felt more as status symbol. Nowadays as you already know many things have changed. Today your website is probably one of the best sales tools your business can have, here's why It's your best lead generation tool: in today's market even the smaller companies can compete against the largest companies in the world for potential customers It's your most cost effective sales tool: forget newspapers, yellow books and old media, websites can take orders, accept new cust...